A Note From the Founder
For as long as I can remember, I’ve been drawn to the worlds of Beauty + Lifestyle. Not just the glossy covers or the trending products, but the deeper stories: why a certain ritual feels timeless, how a fragrance can hold memory, why the right outfit can change the way you walk into a room.
Over the past nine years, I’ve had the privilege of working inside this world—writing for respected publications, collaborating with brands, and watching the industry evolve from the front row and behind the curtain. What I’ve learned is this: beauty and lifestyle are never just surface-level. They are the everyday tools of confidence, the small details of self-expression, and the habits that quietly shape how we live.
This site is the natural extension of that love. A place where I can share what I’ve discovered, bring together voices I admire, and build a community for readers who want beauty and lifestyle to feel less like rules and more like radiance.
Our Categories
Smart Beauty
I’ve always believed beauty deserves clarity. In this space, we unpack skincare ingredients, product innovations, and timeless rituals—not to overwhelm, but to give you insight into what truly works. It’s beauty explained with honesty, curiosity, and respect for your choices.
Self & Style
Style has always fascinated me because it’s both deeply personal and quietly universal. What we choose to wear is never just fabric—it’s language. Here, we explore the way clothes tell stories, how fashion intersects with culture, and the subtle confidence that comes from aligning what you wear with who you are.
Modern Living
Beyond the bathroom shelf and the closet, there’s life itself—the habits, spaces, and perspectives that give each day texture. In this section, we look at rituals that ground us, ideas that brighten our routines, and choices that help us shape a life that feels balanced and intentional.
Life’s better with a little glow.
Whether it’s a new lipstick, a room refresh, or a self-care ritual, it’s the small sparks that make everything feel brighter.
Our Philosophy
This site isn’t about perfection—it’s about perspective. We don’t chase every fleeting trend, but instead focus on what endures. We’re not here to tell you who to be; we’re here to give you the clarity and confidence to choose what feels right for you. Every article is written as if you’re in conversation with a trusted insider: informed, stylish, and always rooted in real life. My hope is that you leave with something lasting—piece of knowledge, a shift in perspective, or a spark of inspiration that makes your day a little brighter.
How We Write
Every piece you’ll find here is created with care, because beauty and lifestyle deserve more than hype or empty promises—they deserve honesty, clarity, and a touch of sophistication. We check our sources, we test what we can, and we collaborate with contributors who know the industry from the inside.
We ask the questions readers actually care about and skip the filler, the jargon, and the advice that doesn’t hold up in real life. Our guiding principle is simple: if it doesn’t make your life brighter, clearer, or more confident, it doesn’t belong here.
Why This Matters
Beauty + Lifestyle Blog writing has always carried the power to shape how we see ourselves—which is exactly why it should never feel prescriptive, shallow, or disconnected. Here, we believe confidence is built slowly, style is chosen with intention, and living well is less of a performance and more of a practice.
This space is for the moments of uncertainty—standing at a skincare shelf wondering what’s real, opening a closet searching for your own voice, or sitting quietly at the end of the day hoping to feel more balanced. We don’t pretend to hold every answer, but we promise to bring you clarity, perspective, and a little radiance with every story we tell.
Meet the Team
I knew from the start that this site wouldn’t be mine alone. To make it truly vibrant, I wanted to gather voices that bring different perspectives—all united by the same belief that beauty, style, and lifestyle deserve to be written about with intelligence and warmth.
Coco Greer
Founder & Editor-in-Chief
After nearly a decade working inside beauty and lifestyle for publications and brands, I created this site as a home for ideas that are bright, informed, and enduring. My work has always been about connection—between product and person, style and self, habits and happiness. Here, I bring that experience to a space designed for readers who want to live beautifully, confidently, and fully.
After nearly a decade working inside beauty and lifestyle for publications and brands, I created this site as a home for ideas that are bright, informed, and enduring. My work has always been about connection—between product and person, style and self, habits and happiness. Here, I bring that experience to a space designed for readers who want to live beautifully, confidently, and fully.
Maizie Ozni
Beauty Editor
Maizie has spent the past decade working with beauty publications and testing everything from cult-favorite serums to heritage skincare rituals. Her writing is admired for making complex topics feel clear, approachable, and stylish.
Maizie has spent the past decade working with beauty publications and testing everything from cult-favorite serums to heritage skincare rituals. Her writing is admired for making complex topics feel clear, approachable, and stylish.
Denise Collins
Fashion & Culture Writer
Denise approaches style as both art and anthropology. With a background in fashion writing and years spent covering runway trends and personal style movements, she connects what we wear to the larger cultural stories they tell.
Denise approaches style as both art and anthropology. With a background in fashion writing and years spent covering runway trends and personal style movements, she connects what we wear to the larger cultural stories they tell.
Margaux Tackabery
Lifestyle Features Editor
Margaux’s expertise lies in turning the ordinary into the extraordinary. She writes about home, habits, and daily rituals with a perspective that blends practicality and elegance—reminding readers that balance can be beautiful.
Margaux’s expertise lies in turning the ordinary into the extraordinary. She writes about home, habits, and daily rituals with a perspective that blends practicality and elegance—reminding readers that balance can be beautiful.
Georgia Waverly
Wellness & Living Contributor
Georgia writes about the intersections of wellness, beauty, and lifestyle with curiosity and care. She believes confidence is built through consistency and that the smallest habits often have the biggest impact.
Georgia writes about the intersections of wellness, beauty, and lifestyle with curiosity and care. She believes confidence is built through consistency and that the smallest habits often have the biggest impact.